Privacy Policy
Last updated 14 September 2026
This policy explains what Getup ("we", "us") collects, why, and your choices.
We keep data collection to what the app needs to work.
Information we collect
- Account — your email address and a securely hashed password.
- Wardrobe — the clothing items and preferences you add to your wardrobe.
- Photos — only if you choose to use them: photos of your own clothes
that you take or pick from your library with Scan One, Scan Many or
Replace image. We use each photo to recognise the garment and, if you ask
for it to be tidied up, to produce a clean product-style picture of it for your
wardrobe. You never have to photograph anything to use Getup.
- Location — the city or approximate location you set, used to fetch local weather for outfit suggestions. We do not track continuous or background location.
- Notifications — a push-notification token, so we can send your daily outfit if you enable notifications.
- Usage — basic in-app events (e.g. outfits generated, features used) to understand and improve the product.
The launch mailing list
Separately from the app, the form on our website lets you ask to be told when
Getup opens up. This is the only thing we collect from people who are not users.
- What we collect — your email address, and the date you
submitted it. Nothing else.
- Why we can hold it — because you asked us to. Our lawful
basis is your consent, given when you submit the form.
- What we use it for — one purpose only: to email you when
Getup becomes publicly available. We will not send you anything else, and we
will not pass your address to anyone.
- Where it is stored — in Google Forms and Google Sheets,
inside our own Google Workspace account. Google acts as our processor.
- How long we keep it — until you ask us to remove it, or
until 12 months after the public launch, whichever comes first. We then
delete it.
- Changing your mind — email
support@getuplookgood.com and we
will delete your address. You do not have to give a reason, and there is
nothing to unsubscribe from before then, because we only send one message.
How we use your information
To provide the service — generate outfit suggestions, show local weather, send
the optional daily outfit notification — and to maintain, secure, and improve the app.
Service providers
We share the minimum necessary with processors that run the service:
- Hosting — our application and database are hosted on Railway.
- Weather — your city/coordinates are sent to OpenWeatherMap to retrieve forecasts.
- Push notifications — delivered via Firebase Cloud Messaging (Android) and the Apple Push Notification service (iOS).
- Photo storage — photos you submit are stored in Cloudflare R2 object storage.
- Garment recognition & image tidy-up — photos you submit are sent to
Google Cloud (Vertex AI, Gemini models) to identify the garment and, when you choose
"tidy it up", to generate the cleaned-up image. Google processes them on our behalf as
a processor. Photos submitted in a batch are held temporarily in Google Cloud storage
for processing and removed within two days. We ask for your explicit
permission in the app before any photo is sent to Google, and you can
withdraw it at any time (Profile → Photo scanning); withdrawing switches
scanning off and leaves everything already in your wardrobe untouched.
- Launch mailing list — addresses submitted on our website are held in Google Forms and Google Sheets within our Google Workspace account.
We do not use third-party advertising SDKs, we do not show ads, and we do not sell your personal data.
Data retention & deletion
We keep your data, including any photos you have submitted, while your account
exists. You can delete your account and all associated data at any time from
within the app (Profile → Delete account), or via our
support page. Deletion is permanent and includes the
original photos you submitted. The tidied-up garment pictures we generate from
them are AI-produced illustrations with the background removed; they contain no
information about you and may be retained.
Mailing-list addresses are held separately from app accounts and are covered
above.
Your rights
Under UK data-protection law you can ask to access, correct, export or delete
the personal data we hold about you. Most of this you can do yourself in the app;
for anything else, email us at the address below.
Data-protection complaints
If you are unhappy with how we handle your personal data, you can complain to
us directly: email support@getuplookgood.com
with "Data protection complaint" in the subject line. We will acknowledge your
complaint within 30 days and respond to it without undue delay. You also have the
right to complain to the UK Information Commissioner's Office (ICO) at
ico.org.uk/make-a-complaint.
Security
Passwords are stored only as salted hashes, and traffic is served over HTTPS.
No system is perfectly secure, but we take reasonable measures to protect your data.
Children
Getup is not directed to children under 13, and we do not knowingly collect
data from them.
Changes
We may update this policy; material changes will be reflected by the "last
updated" date above.
Contact
Questions? Email support@getuplookgood.com.