Get dressed from the wardrobe you already have.

Getup is a mobile app that builds an outfit every morning (and on demand) from your own clothes, tuned to the day's forecast and the way you like to dress.

In friends-and-family testing on iOS and Android. Where it is right now.

The Today screen. A Smart Casual outfit for Manchester at 21 degrees: a black off-shoulder knit with beige Gurkha trousers and chunky loafers.

Set up in minutes

Swipe through clothes people actually own. A dressable wardrobe in three minutes — no typing, no photographing.

It knows your clothes

Every piece of your wardrobe is data. Formality, warmth, season, colour, pattern and more. A taxonomy that the rest of the app runs on.

III

Dressed by rules, not a feed

Thousands of outfit possibilities generated by hundreds of rules, remixing your items against the day's forecast. One winner each morning, and a quick brief on why they won.

Make the most of the clothes you own. We won't sell you clothes, but we will help you find new drip (coming soon!).

Tell Getup what is in your wardrobe, once. From then on it does the thinking: what suits the temperature, what layers over what, which colours sit together, dressed-up and -down as you want.

Build your wardrobe with swipes.

Getup deals you the clothes people actually own, one card at a time. Swipe right if it's in your wardrobe, left if it's not. Got flare? Tap the extra colours you own as you go.

3 minutes gets you a wardrobe Getup can dress you from. Add more whenever you like.

The Wardrobe screen. A search field, filters by garment type and season, and a grid of drawn garments sorted by type, starting with a classic blouse and a pussy-bow blouse, each showing the colours it is owned in.

Your wardrobe. Organised.

Built from swiping the fashion sketch catalogue. Enrich the catalogue anytime or replace sketches with your own photos (cleaned up by Getup). Filter and search built in, and for the real experts, change an item's advanced properties in a couple of taps.

This is the inventory Getup works from.

The Heads Up Display. A gauge reading a wardrobe score of 82, labelled Versatile, above tiles for 150 items in wardrobe, 13 outfits saved, 12 of 12 vibes ready to wear and 5 favourited looks.

Know what your wardrobe can do.

One Heads-Up-Display (HUD) score for how versatile your closet is, and the reasons behind it: which vibes it can already dress for, where it runs thin, and how it has changed over time.

It also suggests the items that would lift the score the most. Making your next purchase a choice, not a guess.

Not the one? Hit refresh.

When the morning's outfit is not the one, hit the refresh button and see more suggestions. Mash it. Till you like it.

The Compose screen. A choice of vibes such as Work, Date Night and Weekend, a five-step formality scale from Lounge to Formal, and a season picker with the local forecast.

Pick a vibe. Get outfits.

When the morning's outfit is not enough, tell Getup what the day is: work, a date, a lazy Sunday. Choose how smart it needs to be, and Getup composes fresh outfits from your wardrobe to match, with the weather forecast already factored in.

The Scan screen, inviting you to photograph a garment on a plain background, with buttons to choose a photo or take one.

Add a garment by photographing it.

Take a photo of something you own (or aspire to) and Getup matches it to the closest garment it knows, colour included. Photograph a pile at once and results will land in a tray for your review when they are ready.

A navy shirt with a blue and white floral print, held up on a hanger against a wall. — What you photograph

The item panel Getup opened from that photo: Chambray Shirt, shirts, cotton, formality 3, navy, with the photo cleaned up into product art. — What you photograph

How it decides.

The outfit engine follows a curated set of rules, not a recommendation feed or a random number generator. Each morning it scores combinations of your own items against them and shows you the one that comes out best, with a short note on why.

Every garment in the catalogue carries formality, warmth, season, colour and pattern data. The four rules below run on that.

ILounge
IICasual
IIISmart
IVBusiness
VFormal

Formality: Every garment sits on a five-step scale. An outfit keeps to the formality the day calls for.
Warmth against the forecast: Layers and a coat are added when the feels-like temperature asks for them and left off when it does not.
Colour: "Three colours or fewer", "tones that sit together", "one accent to elevate the rest": the rules a stylist applies, scored on every outfit.
Style: Follow curated styles that you like and the engine leans towards their visual vibe and colours, leaving out the materials and patterns they never use.

For brands.

Getup holds something a recommendation feed cannot: a structured picture of what a person already owns. Every wardrobe is encoded in a common fashion taxonomy, so the app knows not just what someone likes but what they are missing.

The Heads Up Display names the 3 items that would lift a wardrobe's score most. A considered, specific intent signal, shown to someone who asked for it.

We are talking to a small number of partners before the public launch. If that sounds like you, write to partners@getuplookgood.com.

Audience: People who dress deliberately and already own enough to work with.
Signal: Gaps in a real wardrobe, by garment type, formality and season.
Placement: Considered and in-context. Nothing on the Today screen is for sale.

Where it is right now.

Getup is in friends-and-family testing: TestFlight on iOS and internal testing on Google Play. Neither store lists it publicly yet, so there is nothing to download from this page.

If you are testing it and something looks wrong, or you have a question about the app, write to support@getuplookgood.com.